Chiropractors have been using Chiropractic SEO for several years. As a result, their website is well-known in their industry and their services are well-known throughout the country. The goal of chiropractic SEO involves getting a high search engine rank while building new customers. While it can be difficult to achieve good results with a traditional SEO plan, there are some tips that will help your site get more exposure.
Chiropractic SEO stands for user-intent-driven SEO. Unlike traditional marketing campaigns and telemarketing techniques, chiropractic SEO isn’t invasive. In fact, the keywords you use are not intrusive at all. In fact, chiropractors and their patients are looking for what the websites offer that eventually lead them back to their website.
It’s also important to do some keyword research on the subject you’re targeting. For example, if you’re promoting a chiropractic school in your area, your research should be geared toward the state you live in. You may need to run some keyword searches to find out which words are being used most often. If you have specific terms in mind, try not to use all of them, or else you’ll get no traffic at all. Also keep in mind that keywords that are used on more than one website, are likely to show up again in search engine results.
When it comes to keywords, don’t use them too frequently. Using too many keywords in your content is counterproductive to the purpose of SEO. Instead, choose keywords that can be used once and then forgotten about, such as “chiropractic”physical therapy”. It’s best to only include these keywords in your content if they’re relevant to your content.
Make sure you include your website URL, phone number, physical address, and e-mail address in your header. If you don’t, search engines may just end up displaying your web address instead of yours. It’s not a good practice to put your physical address on the bottom of your page, either.
Your pages should be easy to navigate. For example, don’t put everything on your home page or first page if your page is supposed to be about chiropractic services. People like to find information on pages that make sense. Include only the essential information at the top and side of the page where they can easily find their way through.
Include page headers and footers on your pages. Don’t just insert your contact information at the bottom of your pages, because it may not even be visible. They can easily be hidden if the page is too busy, so put it at the top to allow people to see your contact information.
Keep your pages short and sweet and don’t overwhelm the user with too much information. Use short sentences and paragraphs, making sure to explain everything in each page. If you have to include lots of information, it may be best to put it in bullet points. If you want to use images, limit them to around two per page.
It is also important to consider your keyword density. Too little keyword density and your web pages will take a long time to load. A high keyword density however, will make it difficult for search engines to find your pages. Use the keywords sparingly, but make sure they are relevant to the information on your page.
Don’t forget to check on the search engines and make sure your keywords are properly optimized. This is very important because search engines may penalize your site or your pages if they find you’re not optimizing the right way. Remember that your keywords must be searched for in a particular order, as well as being searched in the right place. Search engines are smarter than you think.
It’s also a good idea to write quality content that is easy to read. Try and keep your texts short and sweet. People don’t read long articles. Avoid boring content that takes too long to read.
Finally, make sure you follow all of the other SEO guidelines and don’t forget to optimize your website to help your site move up the rankings with the search engines. You’ll notice that it will take a little bit of time to get your site optimized but you’ll be glad you did it once it does work.